There's a great article on searchengineland.com today (http://searchengineland.com/seo-beats-ppc-social-media-for-generating-leads-99064) that indicates marketers are seeing the power of SEO. What's interesting to me is that while marketers who were part of the study said they felt like SEO was producing more leads, they are still planning to expand their spending on social media and SEM. That may be because they are shifting resources from traditional media to online media, but it also may be because it is easier to track and, therefore, justify those expenses. SEO takes a lot of time and it's a continuous process. Running banner ads is a lot less labor-intensive even if it is becoming less and less effective.
I see the cost increases on social media restricting some of that investment in the near future, but that is reflective of the results people are seeing, too.
I see the cost increases on social media restricting some of that investment in the near future, but that is reflective of the results people are seeing, too.
No comments:
Post a Comment