A couple of weeks ago, I gave a presentation about social media marketing to a business networking group I belong to. I used my white paper "Social Rules of Engagement for Businesses" as the basis of my presentation. A few days later, one of the people in the group came up to me to tell me she had tried out the suggestions I gave and that it was working. She was getting people to engage with the business through Facebook and more people were liking their page. I could see she was going to be doing more social media marketing and it made me feel great that I had been able to help that business grow even with just a few tips.
Social media marketing does work, but of course it takes some work and it doesn't work for every business. It requires consistency and the commitment to being authentic and genuine. It also requires that you ignore the temptation to use it to sell things or services because you will lose the interest of your audience very quickly that way. It means you have to set aside time to do it regularly and make it a priority, not an "if I can get to it" task. More and more, customers are finding the front door to you business on their monitors. It may be your website they see first, but it also may be your LinkedIn or Facebook page, or even a video on You Tube. Take as much care with what you have out there online as you would with your storefront. And if you are not good at writing, then find someone who is because misspellings and bad grammar will hurt your business.
It works, it really works. And if you would like a free copy of the "Social Rules of Engagement for Business" just email me at Kim@DeppeCommunications.com and I will get it right out to you.
