You've surely seen this now-famous tweet sent out by the smart folks at Nabisco during the Super Bowl black out. It was a quick and brilliant stroke, in my opinion, that helped Oreo capture a great deal of attention without spending millions for TV commercials. Of course, Nabisco does spend millions on TV, but their social media team reacted quickly to an evolving and newsworthy situation and garnered some 15,000 retweets within hours. Plus, the marketing industry spent days discussing it and with more than a little jealousy, praising it.
So what's your Oreo idea? How can you take advantage of what is going on in your industry or your market? Knowing what is going on is an important start. That means you have to listen for cues in your community whether that is online or off; but listening is critical. Understanding what your competitors are doing and saying and how customers respond will help you craft a responsive message when the opportunity presents itself.
I am still waiting for my Oreo moment, but I won't forget the chatter and admiration of the Twitterverse on Super Bowl Sunday. So, here's a tip of my hat to the smart cookies over at Nabisco....well played.
