By Kim Deppe
With all of the changes to search engine optimization that have taken place in 2013, it is still abundantly clear that good content is the MVP of SEO. Good content drives more clicks to your website or blog by interested readers, which boosts your SEO. But just writing great content is not enough - you have to share it and encourage others to spread it around the internet. It is true that very few posts or videos really go viral in a big way, but that doesn't mean that you can't take a few steps to increase the number of people who see your website or blog.
First, make sure that you are adding social sharing buttons to your website or posts. Ideally, those should be located in or near the actual article. Make it easy for your readers to share the article with their friends or followers by adding icons or links to Facebook, Twitter, Pinterest, LinkedIn, etc. Don't confuse these with the social media icons that you have on your site to direct readers to your own Facebook or Twitter pages. It is best to move these down to the footer or along the side of the page to distinguish them from social sharing buttons.
Next, promote your posts on your own social media pages. Grab the URL to your new article, copy it, then paste it into your Twitter feed, LinkedIn post or Facebook page. Add a few words that describe what your readers will learn in the article. And, it never hurts to ask your followers to share the post.
Finally, make an effort to read and share the posts of others either in your field or among your friends and followers. Engaging with others is a great way to encourage them to do the same. Reciprocal sharing is common when the content is good and the source is trusted.
Taking these steps will increase the number of people exposed to your blog or website, which in turn can improve your SEO due to increased clicks to the article. Now, please share this post!
About Kim Deppe
Kim Deppe is President of Deppe Communications, an outsource marketing firm located in the Jacksonville, FL area. Deppe Communications provides marketing consulting, search engine optimization, search engine marketing, public relations and advertising services to small and medium size businesses across the U.S. For more information, visit www.DeppeCommunications.com, call 904.524.0170 or E-mail Kim@DeppeCommunications.com.
