Content is the word of the day in marketing circles, but understanding what to do with your content once you create it can be challenging. Whether it is Email, blogging or submitting articles to other websites, your content is a crucial part of your overall marketing effort.
You need to provide great content to those you email. People hate spam, so be sure you do not give readers the impression you are trying to spam them. People will unsubscribe if they aren't getting valuable information.
Building a blog is a great way to emphasize your credibility and leadership within your industry. The articles that you post on your site should demonstrate positive qualities like honesty, professionalism and good humor. Talking about current trends in your industry will help customers and potential customers see that you are on top of things.
One of the most creative and interesting ways for businesses to attract attention on the Internet is to blog. Blogging is a great way to interact with your website visitors and it is often free to add a blog page. Even without any experience, most people can create a blog and get it off the ground.
After some time writing and gaining experience, you should have a lot of articles. Make an eBook that contains your most popular articles on one topic and give it away or sell it. If the eBook is well written, others will share it and it can generate even more customers for you.
You might want to outsource article writing. If time is an issue or you do not think you are skilled enough to write your own articles, consider hiring writers to generate content. The expense will likely balance out when you have the high quality content that you need to post regularly.
Submit your articles to directories and blog networks too. Blogging is very popular nowadays; if you can work your way into a niche, you can build your website's traffic. Be sure to include a link to your own site with every article so that people can find it easily.
If you are trying to promote a product or service and see that someone famous is using it, try to get a testimonial from them or permission to mention their use of it in your marketing efforts. This is the type of endorsement that can create unlimited demand for this type of item. However, never claim that a celebrity uses your product whenever they actually don't because this can cause all kinds of legal problems.
Prior to marketing an article, it is vital to research the area it is going and see what has already been published. This way, it is easy to identify and customize topics and approaches that will be successful.
Having an exceptional product that already attracts a lot of customers makes article marketing much easier. By doing this you will attract users with ease when you write your articles.
Exercise creativity and uniqueness when writing articles. You want this content to show your personality, so people can learn more about you. Developing your own tone will make your readers feel you are being honest and writing articles based on your own experience.
Try to set up time-bound goals to achieve when you start to write your articles. Not only will this strategy keep you on track, but it will also improve your bottom line. The more articles that you can produce, the higher your view counts will improve.
You should be aware that it is up to you to implement these tips into your article marketing strategy. You need to know what to do to succeed and what to change when things go awry. Remember what you've learned here, and you'll be successful.
Kim Deppe is President of Deppe Communications, an outsource marketing firm located in the Jacksonville, FL area. Deppe Communications provides marketing consulting, search engine optimization, search engine marketing, public relations and advertising services to small and medium size businesses across the U.S. With over 25 years corporate executive marketing experience, Kim Deppe brings a unique combination of strategic marketing experience and online marketing know-how to her clients. For more information, visit www.DeppeCommunications.com, call 904.524.0170 or E-mail Kim@DeppeCommunications.com.
