By Kim Deppe
Marketing does not have to involve a lot of money, time and effort. In fact, just about everyone knows that word-of-mouth advertising is the best kind. So today, I'm offering suggestions for 3 things you can do to market your business that cost little or nothing, but will help build your brand and your reputation.
1. Say Thank You. Seems simple, right? But do you really stop and thank your customers for choosing you? Instead of just saying "thank you" to everyone today, take an extra moment and really thank them. Say "I really appreciate you choosing us to do business with. I enjoy helping you and I hope you will come back again soon. Please let your friends and family know about us, too."
2. Make a Good First Impression. If you have a retail location, spend time walking through it and around it. Pick up trash, wipe fingerprints off the door, remove dead plants from the parking lot, make sure the shelves are tidy. Check the restrooms - often a place that gets forgotten but where your customers will make real judgments about your dedication to the business. Speak to people when they come in the door or call on the phone and make an effort to be friendly, upbeat and pleasant. Saying "hello, it's nice to see you today" is a lot better than "hi there."
3. Do Something Extra. Go above and beyond today and do something unexpected for your customers. Offer them coffee or cookies, put chocolates on your reception desk, give out coupons for their next visit or hand out trinkets to children who come in with their parents. Customers remember the extra special touches they experience and it will set you apart from your competition.
There you have it - 3 things you can do today to market your business without spending a fortune or taking a lot of time. Here's hoping you have a prosperous day! And, if you want more marketing ideas, please visit my website at www.DeppeCommunications.com.
Marketing does not have to involve a lot of money, time and effort. In fact, just about everyone knows that word-of-mouth advertising is the best kind. So today, I'm offering suggestions for 3 things you can do to market your business that cost little or nothing, but will help build your brand and your reputation.
1. Say Thank You. Seems simple, right? But do you really stop and thank your customers for choosing you? Instead of just saying "thank you" to everyone today, take an extra moment and really thank them. Say "I really appreciate you choosing us to do business with. I enjoy helping you and I hope you will come back again soon. Please let your friends and family know about us, too."
2. Make a Good First Impression. If you have a retail location, spend time walking through it and around it. Pick up trash, wipe fingerprints off the door, remove dead plants from the parking lot, make sure the shelves are tidy. Check the restrooms - often a place that gets forgotten but where your customers will make real judgments about your dedication to the business. Speak to people when they come in the door or call on the phone and make an effort to be friendly, upbeat and pleasant. Saying "hello, it's nice to see you today" is a lot better than "hi there."
3. Do Something Extra. Go above and beyond today and do something unexpected for your customers. Offer them coffee or cookies, put chocolates on your reception desk, give out coupons for their next visit or hand out trinkets to children who come in with their parents. Customers remember the extra special touches they experience and it will set you apart from your competition.
There you have it - 3 things you can do today to market your business without spending a fortune or taking a lot of time. Here's hoping you have a prosperous day! And, if you want more marketing ideas, please visit my website at www.DeppeCommunications.com.
Kim Deppe is President of Deppe Communications, an outsource marketing firm located in the Jacksonville, FL area. Deppe Communications provides marketing consulting, search engine optimization, search engine marketing, public relations and advertising services to small and medium size businesses across the U.S. With over 25 years corporate executive marketing experience, Kim Deppe brings a unique combination of strategic marketing experience and online marketing know-how to her clients. For more information, visit www.DeppeCommunications.com, call 904.524.0170 or E-mail Kim@DeppeCommunications.com.
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