Google Plus Sites Showing up in Search

Well, it didn't take long! As I predicted, having a Google Plus site for your business can help your Google Search results. So far, it doesn't seem to affect your ranking (see Todd Wasserman's Mashable story today here) but it definitely will enhance the results for your business. Mashable gives several great examples showing Toyota and AT&T getting results that include pieces of their Google+ pages right in the search results. Here's a quote I found intriguing:


"For Mattick, integrating G+ brand page information into search results is an obvious enticement for brands to join and be active on Google+." Google's folks say your Google+ page results could show up if your are eligible for their Direct Connect program. Learn more about Direct Connect here. With almost 2/3 of all searches taking place on Google, this is a powerful tool for marketers. It is also an evolving situation, so stay tuned.

Plus Up Your Business

Google+ for business has been around just a few days, but already the early adopters are aggressively using it to assist with their online marketing strategies. Many of the influencers in the industry are suggesting that having a Google+ page will help you with your search engine results. Why? Because it legitimizes your business in the eyes of Google, for one thing. You will have established yourself as a real entity with some degree of authority around the topic of your + Page. Jay Berkowitz of Ten Golden Rules suggested today in a webinar on the topic that early adopters will also have the advantage of being connected to other leaders in various industries because the field is just less crowded right now and you have a better chance of standing out.

I launched my Google+ business page a few days ago and I have been tweaking it and adding to it along the way. It is a simple process that takes less than 30 minutes to get launched. I recommend your business, or your clients, begin working on your Google+ page as soon as you can. It's another opportunity to be noticed on the internet and to influence search engine results.