Well, it didn't take long! As I predicted, having a Google Plus site for your business can help your Google Search results. So far, it doesn't seem to affect your ranking (see Todd Wasserman's Mashable story today here) but it definitely will enhance the results for your business. Mashable gives several great examples showing Toyota and AT&T getting results that include pieces of their Google+ pages right in the search results. Here's a quote I found intriguing:
"For Mattick, integrating G+ brand page information into search results is an obvious enticement for brands to join and be active on Google+." Google's folks say your Google+ page results could show up if your are eligible for their Direct Connect program. Learn more about Direct Connect here. With almost 2/3 of all searches taking place on Google, this is a powerful tool for marketers. It is also an evolving situation, so stay tuned.
"For Mattick, integrating G+ brand page information into search results is an obvious enticement for brands to join and be active on Google+." Google's folks say your Google+ page results could show up if your are eligible for their Direct Connect program. Learn more about Direct Connect here. With almost 2/3 of all searches taking place on Google, this is a powerful tool for marketers. It is also an evolving situation, so stay tuned.
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