Wednesday, March 21, 2012

Social Media for Small Business


Think you've done social media because you have a Facebook and Twitter site? Even if you happen to be posting as much as you can and effectively, there are still quite a few social media sites out there that you should consider for promoting your business. Here are a few I suggest:

Merchant Circle - this is a great site for interacting with other local businesses. While I believe they may be light on the interactivity, I do think there are very good prospects here for businesses. It is certainly good for most small businesses who offer services to other small businesses. If little else, it proliferates your brand by getting your company's name on the web in the business community. Consider it an internet based Chamber networking event. <a href=\"http://www.merchantcircle.com/\" title=\"http://www.merchantcircle.com\">www.merchantcircle.com</a>

Manta - this is one of several listing sites out there, but it is still free. They furnish free company profiles and having a listing will certainly help with your backlinks and influence the page rankings of your website. Again, I think it is a growing B2B social site that offers plenty of opportunity. It is more sophisticated than Merchant Circle. <a href=\"http://www.manta.com/\" title=\"http://www.manta.com\">www.manta.com</a>

Yelp - Yelp started out as a way for individuals to give eachother experiences about local businesses, both negative and positive. It has evolved into a robust rating system for all sorts of businesses, with a lot of valuable suggestions for restaurants, shopping, and other verticals. For those who don't \"own\" your Yelp listing, you should go online very soon and make sure you capture that. First, it will prevent anyone else (like a competitor) from taking control of your business on Yelp. Secondly, it should assure you maintain a listening ear to whatever individuals are saying about you on the site, providing you with the opportunity to respond right away.<a href=\"http://www.yelp.com/\" title=\"http://www.yelp.com\">www.yelp.com</a>

 YP - once upon a time we use to have these big books with telephone listings and business ads in them and that was how we found merchants. The yellow pages have moved online and now provide listings and ads coupled with news and information about events and activities. They have mobile apps and \"deal of the day\" to encourage engagement.<a href=\"http://www.yellowpages.com/\" title=\"http://www.yellowpages.com\">www.yellowpages.com</a>

 This is a brief overview and there are many more social sites for B2B marketing. If you d like to know more about getting your business more visibility online, just Email<a href=\"mailto:Kim@DeppeCommunications.com\" title=\"mailto:Kim@DeppeCommunications.com\">Kim@DeppeCommunications.com</a>.

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